The Freelance Business Workshop

Your Path to Financial and Emotional Sustainability

Presented by the IIJ and the Asian American Journalists Association Freelance Affinity Group

Thursday, July 20, 2023 from 9 am to 4:30 pm ET

Charles Sumner School Museum and Archives
1201 17th Street NW, Washington, DC 20036

Coinciding with the AAJA annual convention at the Capital Hilton

 
 

This full-day workshop will give freelancers the training and perspective to develop a path to financial and emotional sustainability as an independent journalist. While geared at people with a few years’ experience, even long-time entrepreneurs will pick up new ideas to take their practices to the next level.

Topics Include:

  • The 3 P’s model of structuring a freelance portfolio, how to track income and time on the same spreadsheet, and what to negotiate for in addition to higher pay.
  • Effective networking, recruiting anchor clients, identifying your brand and niche, and when to say no.
  • A range of organization, time management, and mental health strategies

 

Schedule

 

Thursday, July 20 (9 am - 4:30 pm ET)

 

9:00 - 9:30 am

Registration:

Grab your name badge, meet other freelancers, and settle in for a day of learning and community! If you’re attending the AAJA national convention, feel free to duck out for sessions — just check in upon your return.

Presenters:

  • Katherine Reynolds Lewis, author and founder of the Institute for Independent Journalists

  • Jamila Bey, journalist & radio talk show host

 

 

9:30 - 11:00 am

Session 1: Principles for Sustainable Freelancing

Learn the 3 P’s model© of freelance gigs and the importance of hourly rates. Review an income-expenses statement, and adapt a budget to use in your freelance practice. Discuss the difference between active and passive income, employees and freelancers, implications for taxes, and what to negotiate for in addition to higher pay. Learn about the options for business formation and organization and time management strategies. Make a plan for setting goals, tracking income and time, paying taxes, and being accountable to yourself.

 
 

 

11:30 - 12:45 pm

Session 2: Your Brand and Your Network

Learn the importance of cultivating relationships with peers and potential clients. Discuss brand identity and marketing strategies. Compare effective networking and excessive self-promotion. Create a Venn diagram of your interests, your experience and the market, as you identify potential anchor clients. Hear about supports and strategies for maintaining mental health and work discipline. Understand the importance of turning down work and practice several ways to say no.

  • Welcome and introduction by Kimberly E. Springle, executive director, Charles Sumner School Museum and Archives


Lunch and networking

We’re so grateful for a generous sponsor providing lunch for up to 60 attendees of the workshop. Registration is required by Tuesday, July 18. If you miss the sign up deadline, please bring a lunch or grab carry out from a nearby restaurant.


 

1:30 - 3:00 pm

Session 3: Editors Panel

Hear from editors who assign to freelance journalists, including what they’re looking for in a pitch, how to become a go-to contributor, strategies for deepening your relationship with a client, managing conflict and more.

  • Anjuman (Anju) Ali, deputy editor, Well+Being, The Washington Post

  • Stephanie Griffith, opinion editor, CNN

  • Lorne Manly, senior culture editor, New York Times

  • Swati Sharma, editor-in-chief, Vox.com

  • Moderators: Jamila Bey & Heather Chin


 

3:15 - 4:30 pm

Session 4: Freelance Systems for Success

This session will be a practical, hands on approach to setting up your freelance practice for emotional and financial sustainability. You’ll adapt a new client checklist for your particular needs and risk level, set goals for insurance, retirement savings, tax compliance and tax support. Identify several key contract terms and common red flags to include in contract review. Evaluate your current motivation strategies, high-low discipline hours and needs for rest, connection and fun. Review sample client proposals, pitch letters, and contracts. Draft a business plan at granular and annual levels. 

Featured Speakers

  • Swati Sharma

    Swati Sharma is the editor-in-chief of Vox, the premier explanatory journalism network at Vox Media, the leader in modern media. In this role, she oversees the site’s editorial vision as the network reaches wider audiences in more places and in more formats than ever before. Sharma has previously spent her career at legacy news organizations, Sharma grew up in the Bay Area, loves to travel, speaks Hindi and is a passionate fan of Indian cinema. She graduated summa cum laude from Northeastern University.

  • Stephanie Griffith

    Stephanie Griffith is an opinion editor with CNN Digital, editing a wide range of commentary pieces, with a particular focus on community voices and personal narrative pieces. Over a decades-long career, she has worked in radio and print journalism in Europe, Mexico and the United States and has covered electoral politics and politics on Capitol Hill as well as a range of other issues.

  • Lorne Manly

    Lorne Manly is a senior editor in the Culture Department, where his responsibilities include leading the Critical Minded program to recruit freelance critics from historically underrepresented backgrounds. In his more than 20 years at The Times, has served in a variety of roles, including deputy Culture editor, film and TV editor, and Media editor.

  • Anjuman Ali

    Anjuman Ali is deputy editor on The Washington Post's Well+Being desk. Before arriving at The Post in 2010, Ali was Web editor and an editorial page editor for the Wisconsin State Journal. She has worked as an editor and reporter for the Wall Street Journal, Associated Press and newspapers in Ohio and Pennsylvania.

  • Jamila Bey

    Jamila is a journalist and radio talk show host based in Washington, D.C., whose work has appeared in the New York Times, the Washington Post, and NPR. She is currently the Editorial Director at WHYY News. Previously, Jamila spent ten years as an editor and producer at NPR, as a staffer on All Things Considered, Morning Edition, and Talk of the Nation. Fellowships include the Association of Health Care Journalists and the John Jay College of Criminal Justice Langoleth Foundation.

  • Katherine Lewis

    Katherine is a science journalist and author based in the Washington, D.C. area who writes about education, equity, mental health, parenting, and social justice for publications including The Atlantic, The New York Times, Parents and The Washington Post. Her 2018 book The Good News About Bad Behavior grew out of Mother Jones’ most-read article.

  • Heather Chin

    Heather J. Chin is an award-winning journalist who currently works as deputy editor for Billy Penn at WHYY in Philadelphia. She has freelanced full-time and part-time for 10+ years, as a writer, editor, and audience engagement strategist. Heather joined AAJA in 2010, is an ELP 2016 and Catalyst 2018 alum, and currently serves as co-director of the AAJA Freelance affinity group. She runs What's Up In Asian America, a calendar of events by and for the AAPI community, and co-founded Local Switchboard NYC, a women-led hyperlocal audio storytelling collective.