Can you make $3k a month on a newsletter? Lex Roman explains how
Have you ever wanted to start your own newsletter but weren’t sure how? The key is probably the one thing freelance journalists hate the most: self promotion. Host Katherine Reynolds Lewis talks strategy with Lex Roman, an expert on growth marketing. This discussion gets detailed – Lex digs into the numbers, and shares strategies for finding and growing an audience of paid subscribers.
Lex Roman is a growth marketing consultant with 10+ years of experience in helping tech companies grow. For the last few years, she’s been helping creatives grow their businesses, and more recently she’s turned her attention to journalists. Last year she launched her own newsletter, Journalists Pay Themselves: a guide for those going it alone.
Katherine Reynolds Lewis is the founder of the Institute for Independent Journalists. A science journalist and author who writes about education, equity, mental health, parenting, journalism, and social justice, she previously worked as a national correspondent for Newhouse News Service and Bloomberg News.
The Freelance Journalism Podcast is a production of The Institute for Independent Journalists, an organization devoted to the financial and emotional well-being of BIPOC freelancers. Learn more about our work at theiij.com
