The IIJ 2025 Freelance Journalism Conference
Beyond Surviving: a Conference on Taking Big Swings and Building Resilience in Tough Times
Thursday, Feb. 27 - Friday, Feb 28, 2025
DO YOU WANT TO
Hear what top editors want in pitches?
Learn insider secrets to landing fellowships, diversifying revenue, and creating a portfolio of meaningful work?
Connect with a community of creators who make a good living while telling stories that have an impact?
Register for Institute for Independent Journalists 2025 Freelance Conference!
12 live sessions, delivering 15 hours of learning, for just $59 early bird!
Recordings will be available to watch until March 31, 2025
Purchase today to also get access to:
Our incredible bonus bundle, which includes IIJ-created pitch guides with rates and contacts for outlets featured in our previous webinars, including the Atlantic, the New York Times, Salon, Marketplace, CNN, Wired, the Guardian, the Emancipator, the Wall Street Journal, the Verge, Prism, Essence, PCMag, MIT Technology Review, Chicago Sun-Times and Chicago Health Magazine. In addition to these essential resources, you’ll find expert guides covering a range of topics, from recovering from layoffs and negotiating contract terms to tracking freelance income and applying for grants and fellowships.
Featuring 45+ diverse writers and editors from:
We want this event to support as many people as possible!
We’re offering 2 inspirational keynote addresses, 8 live and online 75-minute long panel discussions, the bundle of bonuses, webinars, and resources for just $59.
Our conference addresses the most pressing questions pertinent to journalists at every level: from beginners to years of experience.
Each workshop is by journalists, for journalists, so speakers stay on topic and offer clear takeaways and actionable advice.
We seek to be an anti-racist organization that centers the most marginalized identities. (Everyone is welcome to attend!)
Featured Speakers
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Celeste Headlee, President of Headway Training
Celeste Headlee is a journalist, professional speaker, and author of the books We Need To Talk, Do Nothing, and Speaking of Race. Her TEDx Talk, 10 Ways to Have a Better Conversation, viewed nearly 40 million times, is one of the 10 most-watched talks.
In her 25 years in public radio, Celeste has anchored programs including 1A, Tell Me More, Talk of the Nation, Here and Now, All Things Considered, Here and Now, and Weekend Edition. Celeste hosts the Conferences for Women’s “Women Amplified” podcast.
She is also the president of Headway DEI, a non-profit that works to bring racial justice and equity to journalism. -
Deepa Fernandes, Co-Host, NPR & WBUR's Here and Now
Deepa Fernandes is an award-winning journalist, a two-time first-generation immigrant, and a citizen of three countries. Deepa is currently the co-host of NPR and WBUR's Here and Now, heard on 500 stations nationwide. She began her career in Sydney, Australia at community station 2SER. In her 20s, Deepa lived and freelanced across Latin America, including Cuba, Ecuador and Mexico. Arriving in New York, Deepa found a home in the public radio community, and founded a nonprofit aimed at diversifying the journalism. While running People's Production House and hosting a three-hour morning show on WBAI, Deepa also got her master's in journalism from Columbia University. That work landed Deepa a prestigious JSK fellowship at Stanford, and subsequent jobs at KPCC in Los Angeles and as the immigration correspondent for the San Francisco Chronicle.
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Gabe Schneider, Founder, The Objective
Gabe Schneider is a reporter and editor based in LA. He is a co-founder of The Objective, a publication that examines systems of power and inequity in journalism, as well as a growth strategist at LA Public Press.
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Julianne Escobedo Shepherd
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Chris Rovzar, Editor, Bloomberg Pursuits
Chris is the editor of Bloomberg Pursuits, the luxury, lifestyle and culture vertical at Bloomberg News. He is also an editor at Bloomberg Businessweek magazine. Previously, he has been an editor at Vanity Fair and New York Magazine.
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Pavlina Černá, Senior Features Editor, Hearst
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Tony Hồ Trần, Senior Tech Editor, Slate
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Mark Pagán, Executive Producer/Editor
Mark Pagán is an award-winning producer, writer, and editor for non-fiction audio and film. He's developed projects with Radiotopia, Futuro Studios, PRX, Ten Percent Happier, The New York Times and is the creator and host of the critically acclaimed show Other Men Need Help. His work has been featured at the Slamdance Film Festival, Maryland Film Festival, Tribeca Film Festival, and on Latino USA, On the Media, 99 Percent Invisible, Code Switch, among others and has been nominated for a Peabody, made The Atlantic, The New York Times, and The New Yorker's annual “best of” lists, and has been recognized by Vulture, TIME Magazine, the CBC, Los Angeles Review of Books, and The Financial Times. Before working in digital media, Mark was a teacher, social worker, comedian, part-time mascot, and b-boy. He currently lives in NYC with his wife and an emo pit bull named Soca.
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Myron Kaplan, freelance podcast producer
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John Asante, Independent Podcast Showrunner, Senior Producer & Consultant
John Asante (he/him) is an award-winning, independent audio producer, showrunner, and consultant. He’s devoted to crafting stories that shine light on marginalized communities within the worlds of music, pop culture, and social justice. After spending much of his 15-year career producing radio shows and podcasts for companies like NPR, WNYC, Stitcher and Pineapple Street Studios, John shifted to freelancing in 2022. Since then, he’s made podcasts in collaboration with several shops, including Awfully Nice, Fresh Produce, Pushkin, Imagine Entertainment, EmbraceRace, Audible, Spotify, and Hartbeat. He resides in Los Angeles with his wife and their two rambunctious cats.
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Bernice Yeung, board member, the Fund for Investigative Journalism, and managing editor, U.C. Berkeley School of Journalism
Bernice Yeung is the managing editor at the U.C. Berkeley School of Journalism investigative reporting program. Previously, she was an investigative journalist for ProPublica where she covered labor and unemployment. She is a board member of Fund for Investigative Journalism.
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Phoebe Gavin, Phoebe Gavin, Career and Leadership Coach, Better With Phoebe
Phoebe Gavin is a career and leadership coach helping ambitious professionals build successful, fulfilling careers without sacrificing work-life balance. She is speaker, and trainer specializing in career strategy, negotiation, and empathetic leadership.
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Deborah Jian Lee, Independent journalist and senior editor, Economic Hardship Reporting Project
Deborah Jian Lee is an award-winning journalist and radio producer, senior editor at the Economic Hardship Reporting Project, journalism fellow at Harvard Divinity School and the author of Rescuing Jesus: How People of Color, Women and Queer Christians are Reclaiming Evangelicalism (Beacon Press). She has worked as a staff reporter for the Associated Press, taught journalism at Columbia University, and has bylines in Esquire, Fast Company, ELLE, Foreign Policy, TIME, WBEZ and others. Winner of a Newswomen’s Club of New York Front Page Award and the Education Writers Association’s Eddie Prize, she was also named a finalist for the Livingston Awards.
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Jeffrey Yamaguchi, Author and marketing expert
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Mallory Carra, Freelance Journalist and Podcast Producer, Part-Time Lecturer of Journalism at USC Annenberg School for Communication and Journalism
Mallory Carra, is a veteran journalist, podcast producer and adjunct professor with 20 years of journalism and new media experience. She teaches digital, audio and TV journalism at the USC Annenberg School for Communication and Journalism and has worked on several podcasts, including Sarah Turney’s Voices for Justice, The Why Files, and USC’s Electric Futures. Previously, Mallory was a podcast writer and story editor at Spotify’s Parcast Studios for over 5 years. She also writes articles for NBCU Academy’s Equity Lab and is the founder of the West Coast Media Jobs newsletter.
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Benjamin Toff, Associate professor, University of Minnesota
Benjamin Toff is an Associate Professor at the Hubbard School of Journalism & Mass Communication at the University of Minnesota where he is also Director of the Minnesota Journalism Center. He studies the public’s changing relationship with news, public opinion, and political engagement and is co-author of Avoiding the News: Reluctant Audiences for Journalism (2024, Columbia University Press). He holds a PhD in political science from the University of Wisconsin-Madison and a BA in social studies from Harvard University. He also previously worked at the New York Times.
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Alex Mhadevan, director of Mediawise, Poynter
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Sandeep Junnarkar, Director of Data Journalism Program, Professor, Craig Newmark Graduate School of Journalism
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Tami Abdollah, Senior editor, Noema magazine
Tami Abdollah is a senior editor at Noema Magazine. She was previously a national correspondent at USA TODAY focused on the inequities and disparities of the criminal justice system, among other subjects.
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Ruxandra Guidi
Ruxandra Guidi has been telling stories for more than two decades. She is the president of the board of Homelands Productions, a journalism nonprofit cooperative founded in 1989, and a columnist for the 54-year-old nonprofit magazine High Country News. She also serves on the board of El Tímpano, a local reporting lab amplifying the voices of Oakland’s Latino and Mayan immigrants. As a former assistant professor of practice and assistant director of the Bilingual Journalism Program at the University of Arizona’s School of Journalism, Ruxandra advised students and taught audio storytelling, feature writing and freelancing for years.
Currently, she is an independent editor and contributor to various podcasts and magazines, and she is working on her second novel. Her first, Calle Colón #15, is represented by agent Amanda Orozco at Transatlantic Agency. In 2018, she was awarded the Susan Tifft Fellowship for women in documentary and journalism by the Center for Documentary Studies at Duke University, and in 2023, she won a Soros Equality Fellowship to produce the anthology podcast, Happy Forgetting, which will release by late 2024. She’s a native of Caracas, Venezuela, currently based in Tucson, Arizona.
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Sarah Stirland
Sarah Stirland is a writer/radio and podcast producer living in Silicon Valley. She co-teaches, produces, and edits San Francisco Bay Area high school student stories for KALW’s Summer Podcasting Institute. The Institute publishes an award-winning podcast called tbh.
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Sylvia A. Harvey
Sylvia A. Harvey is a journalist, speaker, and the author of The Shadow System: Mass Incarceration and the American Family. SAH's work has appeared in The Nation, Elle, Politico, Vox, The Marshall Project, Colorlines, and more. NPR, WBAI, HuffPost Live, Cheddar News, and others, have featured her commentary. Her work is being used in university coursework and has been cited by federal lawmakers.
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Jamila Bey
Jamila Bey is the editorial director of WHYY News and was previously a longtime freelancer and radio talk show host. Jamila has over 20 years of experience at news organizations, including NPR, Viacom/BET, and The Washington Post, and her work has appeared in the New York Times, the Washington Post, and NPR.
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Sa’iyda Shabazz
Sa’iyda is a writer and editor who writes about the intersections of parenting, race, sexuality, gender and socioeconomic status as well as lifestyle and pop culture. A former writer and editor at Scary Mommy, her work has also been published by The New York Times and The Washington Post.
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Valeria Fernández
Valeria is a Phoenix-based investigative journalist and managing editor of palabra.. She has produced documentaries for Discovery Spanish, CNN Español, and PBS. Her work can be found in The Guardian, California Sunday Magazine, Latino USA and the Arizona Center for Investigative Reporting. She won the American Mosaic Journalism Prize, and as a 2021 Nieman Visiting Fellow, created the podcast Comadres al Aire.
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Jaeah Lee
Jaeah Lee is a contributing writer at The New York Times Magazine and a 2021-2022 Knight-Wallace Reporting Fellow. She has written for numerous publications and is a recipient of the American Mosaic Journalism Prize, served as a board member for the Asian American Journalists Association's San Francisco Bay Area Chapter, and was a contributing editor for PEN America’s The Sentences That Create Us.
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Erika Hayasaki
Erika is a writer whose stories appear in The New York Times Magazine, Wired, The Atlantic, and many others. Erika was a Knight-Wallace Reporting Fellow and an Alicia Patterson Fellow, and is a former national correspondent for the Los Angeles Time. Erika currently teaches at the University of California, Irvine as a professor in the Literary Journalism Program.
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Liv Monahan
Liv Monahan is a freelance journalist, editor, educator, public speaker, and Ida B. Wells Investigative Fellow Finalist.
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Katherine Reynolds Lewis
Katherine is a science journalist and author who writes for The Atlantic, The New York Times, Parents, and The Washington Post. Her 2018 book The Good News About Bad Behavior grew out of Mother Jones’ most-read article. A biracial journalist (Asian American and White), she previously worked as a national correspondent for Newhouse News Service and Bloomberg News.
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Ellen Lee
Ellen is an independent journalist whose writing has appeared in publications such as The New York Times, The Wirecutter, The Atlantic, Real Simple and the San Francisco Chronicle, where she was a business and technology reporter. She serves as the co-director of the Asian American Journalists Association Freelance Affinity Group and co-director of the AAJA Media Institute.
Bonus Bundle
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Alan Henry
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Katie Kingsbury
Schedule
Thursday, Feb 29 (10 am - 7 pm ET)
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What Does Artificial Intelligence Mean for Journalism?
Does artificial intelligence mean the end of journalism jobs? A panel of experts will bust myths and offer practical advice for navigating the new landscape of artificial intelligence. Participants will leave with concrete tips for harnessing AI in their work.
Speakers include:
• “Aunt” Benét Wilson, director of the Poynter-Koch Media and Journalism Fellowship
• Meredith Broussard, author on artificial intelligence and race
• Nikita Roy, ICFJ Knight Fellow, host of Newsroom Robots and lead of the AI Journalism Lab at Craig Newmark Graduate School of Journalism at CUNY
Moderator: Sarah Stirland, independent journalist
10:00 am - 11:15 am ET
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Keynote Speaker: Tanzina Vega
Keynote speaker Tanzina Vega will discuss her work and career, from the New York Times, CNN, and hosting WNYC’s The Takeaway, through building an entrepreneurial career as a Boston Globe columnist, professor and consultant.
Tanzina Vega’s journalism centers on inequality and wealth in the United States through the lens of race and gender. She is the founder of La Mala Media, where she provides strategy, writing and podcast services for companies and brands.
In conversation with Stephanie Daniel, Senior Managing Editor at KUNC
11:30 am - 12:45 pm ET
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Editor's Panel: Become an Editor’s Go-To Contributor
A panel of national and regional editors will talk about how to pitch their publications, what they want from freelance contributors, and how to get on their radar. We’ll cover rates, project scope, contract terms and the editorial process.
Speakers include:
• Betsy Agnvall, Health and Healthy Living editor for AARP
• Marisa Kashino, The Home You Own editor for the Washington Post
• Tracy Scott Forson, senior editor for the Smithsonian Institution
• Kylie Warner, associate editor for 1843 Magazine
Moderator: Ellen Lee, author and independent journalist
1:00 pm - 2:15 pm ET
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Monetizing your Platform
As freelance opportunities run dry, many writers are turning to other platforms to tell their stories. Substack can be overwhelming, but it has a lot of benefits, especially financially. So how do you use Substack or other platforms for self-publishing? And not only that, how do you make it worthwhile for you?
Speakers include:
• Frankie de la Cretaz, freelance sports and culture journalist
• Tim Herrera, founder of Freelancing with Tim
• Jessica Lahey, author, journalist, and co-host of the #AmWriting Podcast
• Morgan Sung, tech journalist and co-founder of the rat.house newsletter
Moderator: Sa’iyda Shabazz, freelance writer and editor
2:45 pm - 4:00 pm ET
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How to Perfect Your Pitch
What do editors really want in a pitch? This session will identify the key elements of a successful pitch and teach participants how to write a better one. Bring your ideas, and we’ll turn them into stories.
Speakers include:
• Angilee Shah, editor-in-chief of Charlottesville Tomorrow
• Ricardo Sandoval-Palos, public editor for PBS
• Dianna Nañez, executive editor and co-founder of Arizona Luminaria
Moderator: Valeria Fernández, managing editor of palabra
4:15 pm - 5:30 pm ET
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Networking Session
After a full day of learning, join your freelance colleagues for an interactive networking session. Connect with IIJ leaders and other independent journalists in the main room and breakout groups organized by subject area and topics you‘d like to explore. This popular IIJ session has led to accountability buddies and writing groups, and we guarantee camaraderie!
Facilitators include:
• Liv Monahan, freelance journalist, Ida B. Wells investigative fellow finalist
• Fernanda Santos, editor and leader, digital and audio
• Olga Lucia Torres, lecturer at Columbia University, board of trustees chair of the Multicultural Media Correspondents Association
• Damon Brown, best-selling author, startup founder, and TEDx speaker
• Valeria Fernández, investigative journalist and managing editor of palabra
6:00 pm - 7:00 pm ET
Friday, March 1 (10 am - 7 pm ET)
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Diversity Data Desert
This session will address the challenges in understanding the diversity of the journalism workforce. Speakers will cover the shrinking amount of data available publicly as well as creative ways to assess the diversity of freelancer contributors.
Speakers include:
• Cara Reedy, director of the Disabled Journalists Association
• Meredith Clark, associate professor at Northeastern University
• Katherine Reynolds Lewis, freelance journalist, author, and founder of the IIJ
Moderator: Maudlyne Ihejirika, journalism and storytelling program manager for the Field Foundation
10:00 am - 11:15 am ET
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Keynote Speaker: Sara Goo
Keynote speaker Sara Goo will discuss insights from her career, from the Washington Post and NPR to now being editor-in-chief of Axios.
In conversation with Niala Boodhoo, host and editor of 1 Big Thing
11:30 am - 12:45 pm ET
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Inside the Editor's In-Box: How to Break Into a New Outlet
A panel of national and regional editors will talk about how to pitch their news outlets, what they want from freelance contributors, and how to get on their radar. We’ll cover rates, project scope, contract terms and the editorial process.
Speakers include:
• Estelle Tang, editor for The Guardian
• Juliet Beverly, senior editor for BrainFacts
• Rachel Epstein, deputy editor at Men’s Health
• James Salanga, co-executive director for The Objective and reporter for KAZU
Moderator: Jamila Bey, editorial director of WHHY News
1:00 pm - 2:15 pm ET
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Funding your Journalism: Grants and Fellowships
2:45 pm - 4:00 pm ET
Speakers include:
• Pamela Johnson, 2023-2024 O'Brien Public Service Journalism Fellow
• P. Kim Bui, John S. Knight Journalism Fellow at Stanford
• Melba Newsome, independent journalist
Moderator: Taylor Moore, associate program manager for the International Women's Media Foundation
Sponsor: The O’Brien Fellowship in Public Service Journalism
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Finding the Best Medium for Your Big Idea!
4:15 pm - 5:30 pm ET
Speakers include:
• Joanna Clay, senior producer at Neon Hum Media
• Seyward Darby, editor-in-chief of the Atavist
• Kerra Bolton, CEO of Woodbine Ventures
• Alex Lewis, Founder of Rowhome Productions
Moderator: Erika Hayasaki, journalist, author and professor at UC Irvine
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Networking Session
• Sylvia A. Harvey, author of The Shadow System
• Yvonne Liu, writer and mental health advocate
• Damon Brown, best-selling author, startup founder, and TEDx speaker
• Liv Monahan, freelance journalist, Ida B. Wells investigative fellow finalist
• Olga Lucia Torres, lecturer at Columbia University, board of trustees chair of the Multicultural Media Correspondents Association
• Jamila Bey, editorial director at WHYY News
6:00 pm - 7:00 pm ET